Southland CU celebrates new Long Beach location

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Southland Credit Union in partnership with Los Alamitos will collect toys

Los Alamitos-based Southland Credit Union celebrated the grand opening of its new branch location in Long Beach on Saturday, April 6.

The event took place outside of Southland’s Long Beach branch at 2250 N. Bellflower Blvd. from 9 a.m. to 1 p.m. More than 500 people attended the celebration, which featured activities including a ribbon cutting, giveaways, raffle prizes, kid-friendly activities and food trucks serving up free meals.

A ribbon cutting with Southland Credit Union’s Board of Directors and leadership team, Long Beach Area Chamber of Commerce President Randy Gordon and 4th District Councilman Daryl Supernaw took place at 9 a.m. Other dignitaries present were Randy Rawlings representing the Office of Mayor Robert Garcia, Beach Vision Director Steven Calista and Long Beach State Assistant Athletic Director Roger Clark.

As the Official Credit Union of Long Beach State Athletics, Southland Credit Union has officially sponsored Beach Vision, a production team made up of Cal State Long Beach students and alumni who produce live streams of Long Beach State Athletics home games. After the sponsorship, Beach Vision was able to double the number of streams, providing more visibility and coverage of the athletics department.

“As a Long Beach native, I am very excited to celebrate Southland Credit Union opening our new branch location in the city,” Southland Credit Union Chief Executive Officer Tom Lent says. “We look forward to being part of and supporting the Long Beach community, which we have already begun to do as the Official Credit Union of Long Beach State Athletics.”

After the ribbon cutting, the Grand Opening Event featured giveaways, which included Long Beach State Dirtbags ticket vouchers, Amazon Alexa devices, Amazon Tablets, free food, face painting and balloon animals. There was also a money booth on site, and those who opened an account at the event were able to step in and try their hand at grabbing some cash prizes.

In addition to taking part in giveaways and fun events, residents in the community of Long Beach and its surrounding neighborhoods came out to take a tour of the new, modern-designed branch. They learned about the credit union, its community involvement and how it differs from big banks. Attendees even took part in special offers, including a 10% for 10 Months Share Certificate. The Certificate, which has a minimum deposit of $100 and a maximum deposit of $1,000, is exclusive to new Members who open an account at the Long Beach location.

The new branch also offers Southland Free Checking, an account that has no monthly service fees, no minimum balance or direct deposit requirements, unlimited online and mobile banking and a free Visa debit card. This checking account option is great for first-time Members in the local area.

Southland Credit Union is a $750 million credit union that serves 60,000 members in Orange County and portions of Los Angeles County. Branch locations are in Los Alamitos, Downey, Long Beach, Santa Monica, Downtown Los Angeles (in the Los Angeles Federal Building) and Carson.

Operating as a not-for-profit financial cooperative, Southland’s mission is dedicated to providing our Members with exceptional, comprehensive and innovative financial solutions, delivered with uniquely personal Southland service. For more information, visit www.southlandcu.org.