This holiday season ,EPIC Entertainment Group, the creative powerhouse behind some
of the nation’s most talked-about themed experiences, is once again bringing its
signature blend of storytelling, design, and production excellence to destinations across
the country. From haunts to holidays, EPIC is captivating audiences coast to coast with
unforgettable attractions that transform spaces into immersive worlds of wonder.
By expanding its portfolio of seasonal installations and experiential programs in key
markets nationwide, the company continues to raise the bar for how guests engage with
holiday entertainment, merging next-level storytelling with innovative design and
technology.
“We’re proud to continue creating memorable experiences for some of the nation’s most
iconic destinations,” said Steve Sheldon, Managing Partner at EPIC Entertainment
Group. “This year, we’re taking that momentum even further by crafting immersive
environments that not only celebrate the season but also redefine how guests connect
with tradition, technology, and storytelling.”
EPIC’s holiday season begins with screams, returning for its fourth year to
Hersheypark’s Dark Nights in Hershey, Pennsylvania, the East Coast’s premier
Halloween event. In partnership with Hershey Entertainment & Resorts, EPIC oversees
casting, costuming, makeup, and talent management for hundreds of scare actors and
specialty performers. This year’s production expands with a new haunted house,
themed scare zone, and atmospheric storytelling that blend cinematic design with live
performance, solidifying Dark Nights as a must-visit fall attraction.
On the west coast, EPIC’s creative and production teams reimagined a piece of Santa
Monica history with the debut of the all-new Funhouse at Pacific Park on the iconic
Santa Monica Pier. Inspired by the legendary Toonerville Funhouse from nearly a
century ago, the 2,800-square-foot experience leads guests through nine interactive
chambers filled with optical illusions, eerie effects, and a storyline tied to the Pier’s
colorful past, complete with an appearance by the mischievous “Sprinkles the Clown.”
Since opening in September, the Funhouse has drawn rave reviews and steady crowds,
bringing nostalgia and innovation together on one of California’s most iconic piers.
This winter, EPIC Entertainment Group returns to the legendary Hotel del Coronado to
help produce “A Holiday in Oz,” taking place November 21 through January 4. Guests
will follow the “Yellow Brick Road” through whimsical décor, immersive installations, and
sparkling themed displays, including the return of EPIC’s annual 12-minute light show
on the hotel’s historic Norfolk Island Pines. Featuring more than 75,000 synchronized
lights choreographed to festive music and ending with a flurry of snow, the beloved
tradition continues to illuminate the resort’s century-old trees in spectacular fashion.
Emphasizing the theme, EPIC will introduce a collection of unique themed holiday trees
that bring the world of Oz to life in dazzling detail. Along The Del’s own “Yellow Brick
Road” will be four 12-foot trees depicting L. Frank Baum’s beloved main characters:
Dorothy & Toto, the Scarecrow, the Cowardly Lion, and the Tin Woodman, each
intricately designed to reflect their iconic personalities and stories. The 22-foot Grand
Teton Lobby Tree serves as a showstopping centerpiece, themed as “The Road to Oz”
and drenched in emerald, silver, and ruby hues, its graduated yellow ribbon of
ornaments pays homage to the famous road and the characters who travel it. Scattered
throughout the property, additional statement trees are sure to excite visitors including a
22-foot Wicked Witch of Oz tree and a towering 25-foot Glinda of Oz tree.
Across the Pacific, the EPIC team brings the season to life with The Ritz-Carlton Oahu,
Turtle Bay’s holiday celebration. In addition to lush garlands, sparkling lights, and festive
wreaths adorning the property, guests can capture the spirit of a Hawaiian Christmas
with a stunning Honu, crafted entirely from dried moss and symbolizing wisdom and
good luck. This majestic sea turtle installation serves as a heartfelt invitation to embrace
the season with Aloha. Adding a playful winter twist, EPIC’s “Let It Snow” experience
delivers mini snow flurries, creating a magical moment where paradise meets holiday
wonder.
Rounding out the season on the East Coast, EPIC is in its fifth consecutive year of
partnership with Miami’s Fairchild Tropical Botanic Garden. In addition to overseeing all
daily operations for the 83-acre venue, EPIC will transform the Garden from its spooky
Halloween-themed “Haunted Birdhouse Hunt” to a Holiday adventure with “A Very Merry
Garden,” delivering unforgettable experiences from fall through the holiday season.
“Each project is an opportunity to tell a story that connects people to a place in a whole
new way,” said Charity Hill, Managing Partner at EPIC Entertainment Group. “We take
great pride in being a trusted creative partner to our clients, translating their vision into
experiences that go beyond expectations and leave guests with something
unforgettable.”
EPIC Entertainment Group, co-founded by Hill and Steve Sheldon in 2016, is renowned
for designing immersive experiences for top-tier brands across the nation. Whether
reimagining seasonal events, developing immersive worlds, or producing large-scale
spectacles, EPIC consistently delivers bold creative design and world-class production
that transform spaces into unforgettable guest experiences.
For more information about Epic Entertainment Group, visit
Epic EntertainmentGroup.com and follow on Instagram, Facebook, and LinkedIn.